A magazine page featuring a basketball player in a red uniform with the number 23, with crowd and colorful basketball in the background.

The Real MVP  | Narrative Commercial

A young mother supports her son as he pursues the iconic Michael Jordan fadeaway jumper.

Sometimes, the best thing a mother can do is to watch their children experience challenges. It is through challenges where people grow the most. This commercial sheds light on the unsung heroes who watch us, cheer for us, & love on us even when we may not see.

Production Company: Honeybee Films
Talent: @d.ill092 @katieprentiss
Director: @heyjonlue
Writer & Assistant Director: @_diebach_
DP: @dlvisualz 
Producer: @kmoritzfilm
Art Director: @completely_bethany
Assistant Art Director: @annabelle.packer
1st AC: @pdxangelica
2nd AC: @evansalt
Gaffer: @pancake_lighting
Key Grip: @savilo_
Best Grip: @nickgarciamedia
Sound: @kendylhuston
BTS: @tzuhpreme
Colorist: @grantbenesh
Sound Designer: @jaredblizzard

Special thanks to these organizations, businesses & people for supplying set design:

Habitat For Humanity, Cool Loots, Double Jump Video Games, Misty Meader, Nick Garcia & Dylan Erlebach, Jade Harris

STILLS

Close-up of a woman with brown hair, wearing a plaid shirt and a white t-shirt, looking off to the side in a cozy indoor setting.
A dimly lit living room with art and a large clock on the wall. An old-fashioned television is showing a wrestling match. The photo is taken from a low angle between two dark shapes, possibly furniture or people.
A woman with dark hair and light skin, wearing a plaid shirt, peering through lace curtains while holding a cup, with a warm indoor background.
A young person with curly hair wearing a teal and white shirt is leaning over a cluttered desk with sports magazines, a cup, and a computer monitor. The scene is inside a bedroom decorated with basketball-themed posters, a dartboard with darts, and a miniature basketball hoop above the desk. There's a TV on a basketball-shaped wall mount displaying a basketball game. The room has a window with sheer curtains allowing natural light to enter.
Young male basketball player with curly dark hair, wearing a white and red basketball jersey, raising both arms with hands positioned to catch or block a ball outdoors with trees in the background.
A person with curly hair wearing a red hoodie standing in a room decorated with posters of Sonic the Hedgehog, Dream Team, and other cartoon characters. A small television screen displays a video game or animated scene. The room has various belongings including a bed, a desk, and some plush toys.