Case Study: Community Testimonial
The Oregonian Way – How Beaverton Farmers Market Helped Launch Hapa Pizza
The Problem
The Beaverton Farmers Market wanted to highlight how local vendors grow, thrive, and ultimately succeed through their support. They needed a real, human story that showcased the market's community-first culture. They were looking for more than just a highlight reel—they wanted a story that showed how the market fosters not just food businesses, but dreams.
Our Approach
We focused on the journey of Aaron and Natalie, founders of Hapa Pizza, who started with a simple idea: making wood-fired pizzas on Saturdays at the market. We followed their story from their earliest days at the booth to the moment they opened their first brick-and-mortar shop.
Through documentary-style interviews and visual storytelling, we captured the camaraderie between vendors, the loyal customer base, and the encouragement Aaron and Natalie received each step of the way.
The Goal
To create a brand story video that:
Showcased the Beaverton Farmers Market as a launchpad for small businesses
Highlighted the human connections that define the market community
Inspired viewers with a real success story tied to the power of local support
Could be shared by the market, local economic groups, and tourism boards
The Impact
The resulting video, “The Oregonian Way,” became a visual testament to the power of community. It demonstrated how the Beaverton Farmers Market serves as more than a space for commerce—it is a space for growth, mentorship, and mutual encouragement.
The story of Hapa Pizza resonated not only with market-goers but also with aspiring entrepreneurs. It became a tool the market could use to attract new vendors, educate stakeholders, and celebrate the role they play in shaping the local food economy.