A woman with blonde hair sitting in front of a camera setup on a pink chair during a video shoot. Several crew members are around, operating lighting and camera equipment in a green room with a checkered floor and a locked cabinet with bottles inside.

business spots

The Oregonian Way | Farmers Markets

The Truong family 

For Oregonians, Saturdays mean a visit to the local farmers market. For Aaron and Natalie, what began as a summer experiment with Hapa Pizza soon grew into something more. They found a supportive community of fellow vendors, all cheering each other on.

Now, that small dream has turned into a reality. Hapa Pizza has its own brick-and-mortar restaurant, a symbol of their journey from a market stand to a permanent part of the local food scene.

Production Company: Honeybee Films

Talent: Aaron & Natalie Truong

Director/Editor: Jonathan Lue

Director of Photography: Jason Jazzy Greene

Pizza topped with sauce, cheese, green peppers, shredded carrots, and drizzled with orange sauce inside a cardboard pizza box.
Two smiling people, a woman and a man, standing in front of a food stand at an outdoor market. They are wearing black shirts and aprons. There are food items and equipment visible in the background.
Pizza dough with tomato sauce on a pizza tray, being spread with a ladle.
Crowd of people walking at an outdoor market with various vendor tents, including one for a pizza stand.
A young man wearing a black cap and apron prepares to serve pizza from a conveyor oven at an outdoor food stand.
A woman at an outdoor market stall, possibly working or shopping, surrounded by tents and boxes with bottles and goods.
People standing at a food stall at an outdoor event as the sun sets, with a pizza on the table and others getting food or waiting in line.
A man wearing a black cap and black T-shirt is stretching pizza dough at an outdoor food stall under a canopy with white lettering. Two other people are working at the stall in the background.

More than a drink

mCmahon family 

You can't make wine in a day, just as you can't rush the journey of raising a family. For the McMahon family, winemaking is deeply intertwined with their lives, reflecting the same patience and dedication they pour into raising their daughter. For Kenny and Allison, there's a special joy in nurturing both their family and their wine business. Along this journey, they’ve cultivated not just exceptional wines but also countless lasting relationships that enrich their lives.

Close-up of a person harvesting dark purple grapes in a vineyard on a sunny day.
View through open door of two men and a dog standing outside in a green landscape, with rows of crops in the background.
A man in a grey sweater and a dark baseball cap with colored patches, reaching out towards green leaves in a vineyard or garden.
Two people and a dog walking through a vineyard on a sunny day with clear sky and a house in the background.
A man smiling outdoors wearing a blue cap and shirt, surrounded by lush green foliage.
A person holds a toddler on their lap while harvesting grapes in a vineyard. The toddler reaches out to touch the grapevine.
Two men walking outdoors, surrounded by lush greenery and a sunny sky, wearing casual clothing and baseball caps.
Two men working in a vineyard during daylight, one is kneeling examining grapes while the other stands beside him, surrounded by rows of grapevines with green leaves.

amylk

Amy Colville endured an undiagnosed illness characterized by severe eczema, which took a toll on her skin and hair. Amidst this challenging period, she faced significant stress and sorrow, including the loss of her father, a divorce, and the responsibility of raising four children within just eight years.

In her journey toward healing, Amy sought solace in finding a lactose-free milk alternative. Her discovery marked a turning point in her health journey.

We aim to capture the essence of Amy's discovery with a nostalgic, reflective tone, infused with brightness and vibrancy.

Production Company: Honeybee Films
Talent: aMYLK
Director/Producer/Editor: Jonathan Lue
Director of Photography: Aedin Powell

amy colville

Location Sound: Jason De Leon
Color: Grant Benesh
Gaffer: Andrew Yamada
BTS/PA: Jason De Leon & Kailey Lohrman

A woman with blonde hair and light skin wearing a white t-shirt with words in pastel colors, standing indoors near a window with a bookshelf in the background.
Close-up of several bottles of AmyLK vanilla almond plant-based milk, chilled on ice with surrounding ice cubes, with a blurred background.
A woman with curly red hair, glasses, and a floral headscarf looking at something.
Close-up of bottles labeled 'aMYLK blue belle,' with soft pink and cream towels in the background.
Close-up of several bottles of plant-based milk, with one labeled 'Blue Belle, pure plant-based MYLK,' in the foreground, and a person in the background pouring blue liquid into a bottle.
A woman smiling at a market stall displaying bottles of pink and white liquid, with a banner behind her reading 'AMYLK' and 'pure plant-based milk.'
A hand with a tattoo pouring yellowish liquid from a plastic container into small glass bottles with white caps, surrounded by more bottles.
A woman with tattoos on her arm and earrings, wearing a yellow sweatshirt, pouring a yellow liquid from a pitcher into small glass jars on a table.

Aji fish butchery

jeff kim

It all started with an idea during the pandemic. Jeff Kim was receiving frequent calls at his restaurant asking where to get sushi-grade fish, decided to take matters into his own hands and start his own fish butcher service. This venture was inspired by cherished memories of eating raw fish with his grandmother and mother. Now, Jeff aims to help others create similar memories around the table, centered on the high-quality fish he passionately serves.

A man with short black hair, a goatee, and black earrings smiling in a room with wooden shelves and a blue wall.
Person slicing raw fish, likely sashimi or sushi, on a wooden cutting board with some fish pieces and a spool of string nearby.
A person using a large knife to fillet a fish on a cutting board.
A person with tattoos and earrings wearing an apron preparing food in a dimly lit kitchen with sunlight coming through the windows.
Hands preparing fish on a wooden surface, with a knife and fish fillets.
A person working at a kitchen counter with natural light coming through large windows, surrounded by kitchen supplies and plants.
A person with tattoos on their arm is using a knife to cut a raw piece of fish on a cutting board.
Close-up of a fish laying on a wooden surface with a person's hand holding a knife, preparing to cut it.