A table covered with a floral tablecloth displaying a bottle of blue paint, a white plastic container, a bucket with small bottles, and various items at an outdoor market.

amylk: amy colville

business spotlight

Creative Brief: Create a :60 second vignette on Amy Colville on how her business was formed even through loss & grief.

Amy Colville endured an undiagnosed illness characterized by severe eczema, which took a toll on her skin and hair. Amidst this challenging period, she faced significant stress and sorrow, including the loss of her father, a divorce, and the responsibility of raising four children within just eight years.

In her journey toward healing, Amy sought solace in finding a lactose-free milk alternative. Her discovery marked a turning point in her health journey.

We aim to capture the essence of Amy's discovery with a nostalgic, reflective tone, infused with brightness and vibrancy.

Production Company: Honeybee Films
Talent: aMYLK
Director/Producer/Editor: Jonathan Lue
Director of Photography: Aedin Powell

Location Sound: Jason De Leon
Color: Grant Benesh
Gaffer: Andrew Yamada
BTS/PA: Jason De Leon & Kailey Lohrman

STILLS

Several containers of AmyLK vanilla almond plant-based milk on ice, partially covered by ice cubes, with a blurred background.
A young woman with curly blonde hair wearing round glasses, a floral blouse, and a patterned headscarf, looking intently at something out of view in a brightly lit room.
A woman with blonde hair wearing a light-colored T-shirt, smiling softly, standing indoors with a bookshelf in the background.
A person in the background looks at a row of glass bottles filled with blue liquid, labeled 'aMYLK blue belle,' in what appears to be a processing or manufacturing environment.
A woman with short dark hair, a nose piercing, and tattoos on her arm, wearing a yellow sweatshirt, is pouring a yellow liquid into small glass bottles on a table.
A person with a tattoo on their arm pouring yellow liquid, possibly batter or cream, into small glass bottles.

Behind the scenes